SUMMARY

As businesses are becoming more international these days, there are always some linguistic problems happening at the meantime. Translating English brand-names or slogans into Asian language can be particularly difficult for some famous American corporations; also, mistranlations can sometimes happen beyongd anyone's control, and a tramslation is accurate, marketing can be undermines by local slang; what's more, companies get in trouble even when they don't attempt translations. Sometimes translation blunders don't just belong to big businesses also make some bonehead mistakes. Furthermore, all these translation mistakes can cause failure in business and can bring great loss. Inorder to eschew these problems, companies should get literate native speaker to do their translations-and double-check them before they go to press.